ADVERTISEMENT APPEALS AND CREATIVE EXECUTION OF AUTOMOBILE PRINT ADVERTISEMENTS.

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THIS BLOG IS DEDICATED TO SOME OF THE FINEST ADVERTISEMENT APPEALS AND CREATIVE EXECUTION STYLE OF AUTOMOBILE PRINT ADVERTISEMENTS.

ADVERTISEMENT APPEAL REFERS TO THE APPROACH USED TO ATTRACT THE ATTENTION OF THE CONSUMERS AND/OR TO INFLUENCE THEIR FEELINGS TOWARDS 
THE PRODUCT,SERVICE OR CAUSE.

CREATIVE EXECUTION STYLE IS THE WAY A PARTICULAR APPEAL IS TURNED INTO AN ADVERTISEMENT MESSAGE PRESENTED TO THE CONSUMER.

TATA NANO

This colorful Tata Nano ad is focused on providing an informative appeal where it speaks about the features, usability, seating benefits and low price.  This ad is executed in a rational manner and is distinctly positioned as perfect family car for the Indian consumers where it can accommodate the entire family without a squeeze. Also the pink and yellow color combination gives a fresh new born look to the print advertisement.

VOLKSWAGEN VENTO

This beautiful Vento print advertisement  triggers a rational and emotional appeal. The features of the car are well mentioned. The Ad is perfectly executed with a pictorial demonstration and dramatization. The special features of the car like Rear ac vent, Front seat slider, Interior Surveillance etc are well demonstrated. Also this print is well dramatized where it shows a car plant manager who is finding it hard to let his car go out of the plant.

VOLKSWAGEN POLO

This print ad of Volkswagen is beautifully executed using humor to catch the viewer’s attention. The tag line “Small but tough, polo” is very catchy and playing on words. The baby crying in the picture drives an emotional appeal towards the product.  This car is perfectly positioned for the Small but tough car segment lovers.

TOYOTA PRIUS

This is a very catchy print ad for the Toyota Prius. It is executed on a comparison basis where it shows that the Flatus of the Toyota Prius is less harmful than the flatus of the sheep.  This ad makes use of both social and Humor appeal. The presence of the sheep makes it very humorous and the car is perfectly positioned as safe Eco friendly car.

TATA SAFARI DICOR

The execution of this ad is perfectly done with the combination of informative, imagery and adventure appeals.  The features of the car are well mentioned and the presence of the desert image gives a fantasy adventure appeal where it shows the endless possibilities of the car to be driven anyplace on earth.  In addition the ad is presented with a catchy philosophical headline.

Chevrolet beat: 

This print ad triggers a  rational appeal and has a straight sell execution  where the features are clearly  mentioned and the working of the Air Conditioner is specially highlighted. 

MAHINDRA SCORPIO

This ad is executed using  a comparison basis where using a catchy headline it claims itself to be of high self esteemed as compared to others cars. The ad triggers a rational appeal where the product features are nicely mentioned and to some extent has a masculine appeal too. The car is positioned as a powerful high self esteemed car. 

FORD FIESTA:  

The print ad has an informative appeal and is executed on a straight sell and comparison basis.  It shows that the new Fiesta offers voice –activated calling, direction, music and news features which are not present in any of its competitors. It is positioned as high features pack performance car.

                

SWIFT ALPHA

This advertisement has a  combination of  rational and savings appeal where it highlights  the astonishing savings of Rs.7777. The ad has a straight sell execution where the features are straightforward presented. For example Door still Guard, Comfi range, Seat cover, Door visor etc.

Ford Fiesta 

This ad is nicely executed using straightforward presentation of information about the features and basically draws a rational appeal towards the product.  The ad is presented in a nice colorful way and is positioned as a car possessing latest technology.

TOYOTA COROLLA

The tag line “It’s practically irresistible” fosters an emotional appeal for purchasing the product and is straightforward executed.  The ad is perfectly positioned as an executive car. 

TOYOTA FORTUNER

This ad is using an imagery execution focusing on the visual elements. It triggers a Masculine appeal where the car is shown as a tough built, standing on a rock outskirt the city. The ad is positioned as a perfect off-road vehicle which is ahead in performance.

Honda Accord

This print ad is using an imagery execution focusing on the luxury and has a high emotional appeal focusing on the excellent comfort and performance unlike any other car. The car is positioned as a high luxury car based on superior performance.

CHEVROLET SPARK 

This ad is executed in a humorous way by showing a conversation between the car and the boy. There is rational appeal in this ad where it talks about the car features such as looks, performance, interior design, safety, colors etc. The car is positioned as cool and sporty car for the youth.

TATA SAFARI DICOR

This print ad triggers an emotional appeal with a catchy headline. The imagery execution is giving a tough look to the car. It is perfectly positioned as an extreme off road car.

CHEVROLET SAIL 
This Chevrolet print ad is based on a statistical appeal where it mentions about the 7000 bookings. The ad is executed rationally emphasizing on the price. The car is positioned as a high value- low cost car.

FORD FUSION

This Ford Fusion print ad has a very catchy headline with a humorous appeal in it. The ad is executed straightforward where the features are clearly mentioned. The car is positioned as a no-non sense car.

FIAT 500

This smart print ad drives a rational appeal where it  uses a headline which talks about big cars which are nothing but harder to park. To some extent it has some humor in it too. The ad is perfectly executed by a factual message portraying the convenience of parking . The Ad is positioning the car as a small, easy to park with great looks.

FIAT PUNTO
This ad  is using a funny person to bring a humorous appeal to it. The print ad is perfectly executed with a factual message saying "Burn Tyre.Not diesel ". The features of the car are nicely highlighted. The car is positioned  as a fuel efficient car delivering high performance.

FIAT LINEA T-JET

The sub-headline " THE POWER TO GUARANTEE ADMIRATION" brings a lot of social and emotional appeal to the print ad. The ad is perfectly executed with the factual presentation of the features. The car is positioned as a perfect executive car which is surely to be admired by people in and around.